On Monday last week I set about the task of obtaining quotes for a set of updates to my company's web site. Although I already have quotes from two agencies that have a history with either me or the company itself, I wanted to obtain at least one or two more.
Google is my friend. I am a champion googler and so, of course, I set about my task looking for additional advertising and/or interactive marketing firms by running a few searches on such agencies in my state.
Talk about an aggravating experience.
Let me give you a little free marketing advice. If you're going to sell web marketing services (web site design included) do yourself a favor and actually design yourself a web site that looks like a professional did it.
Ok. I'll leave it at that. I was prepared to wax poetically on the topic some more - providing elaborate detail as what these people did wrong (lackluster, text heavy, 'canned template' looking sites) and what they didn't do right (provide easy to navigate, fun to read sites that were overly in love with flash animations and "cute" gimics because the overkill is just as bad as the opposite end of the spectrum.) I'm sure, however, that my day of eye-rolling and seeking a brick wall to bang my head on is not nearly as fascinating to anyone else.